Lucy Shelley, technology editor at Campaign UK, Kate McGehee, global information editor at Campaign, and Steve Barrett, editorial director at PR Week US and Campaign US, join Gideon Spanier, UK editor at Campaign, to discuss day four of the awards ceremony.
Cannes Lions 2024 – UK finalists
Canada was a double winner: Heinz Ketchup and Rethink Toronto won the Creative Effectiveness Grand Prize for It has To Be Heinz, and DIabetes Diagnostics Solution and Klick Health Toronto won the Innovation Grand Prize for Voice 2 Diabetes.
PR agencies performed well at Cannes this year, with Pop Tarts and Weber Shandwick winning the Brand Experience Activation Grand Prix for their first-ever edible mascot.
Plus, there was plenty of dancing at the campaign party at Carlton Beach, and some of the guests were even interviewed.
