Last updated July 16, 2024 – 3:25 p.m.
Sony Music's global podcast division has partnered with Podster to take This is History: A Dynasty to Die For into new territories.
The adaptation will allow the show to reach new audiences in Denmark, Sweden, Finland, Norway and the Netherlands.
Hosted by award-winning historian and author Dan Jones, this podcast delves into the dramatic and scandalous life of the House of Plantagenet, one of the most notorious royal families in European history, whose reign was marked by internal power struggles, political intrigue and personal vendettas.
“As a global company, we're constantly evaluating ways to reach audiences in new markets,” said Steve Ackerman. “Through our partnership with Podster, we're engaging history fans around the world by making This is History: A Dynasty to Die For available in multiple languages, and we look forward to continuing to develop new ways to expand our international reach.”
“We're thrilled to finally announce this partnership. Not only does it of course add great content to Podster's portfolio, but it's also fantastic to work with a global company like Sony Music, who truly understands the value of cross-market adaptation and new formats,” said Henriette Høj Gharib, CEO and co-founder of Podster.
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