Beyond the Noise tackles some of the biggest issues affecting communications and PR. Download the podcast from Apple, Spotify or listen in any browser above or on your favourite platform.
This week's edition is hosted by PRWeek UK News Editor Siobhan Holt, with guests John Harrington (UK Editor) and Evie Barrett (Senior Reporter).
Following Tuesday's news that Gareth Southgate would be stepping down as manager of the England men's football team, the trio examined the communications skills of the man who was named PRWeek UK's Communicator of the Year in 2021.
The team will examine how brands have approached communications around the Euros, particularly the large amount of newsjacking that took place in the lead-up to, during and after the month of the tournament, and will also discuss the FA's communications, including its use of video and its approach to journalists.
As the Wimbledon tennis championships come to a close on Sunday, the PRWeek team looks at the communications of one of the sport's biggest names: Novak Djokovic.
Having examined Wimbledon's brand campaign, the team considers how the creative communications challenges and opportunities are different for the Olympic Games in Paris, asking in particular why purpose-driven campaigns seem more appropriate for the Olympics than other major sporting events.
