Last updated August 20, 2024 – 4:15 p.m.
The Better Radio Websites Podcast is for radio station managers and content creators who want to maximise their online presence.
Hosted by radio veteran and industry expert Jim Sherwood, the podcast is the definitive guide for radio stations looking to dominate the digital marketplace.
Each week, Sherwood will be joined by industry insiders, from Borrell & Associates' Corey Elliott, who will share data-driven insights into the future of digital advertising, to radio industry community builder Seth Ressler, who will explore strategies to better engage listeners online.
Recently, media and technology journalist Pete Pachal offered his expert opinion on the impact of AI content on radio station websites.
In the latest episode, Jim Sherwood speaks with Melissa Boswell Townsend, Owner and General Manager of Boswell Media, to discuss the important role a successful radio station website plays in today's media environment.
Having led Boswell Media to new heights with a strong digital presence, Townsend shares his insights on how an effective website can be a game-changer for local stations looking to compete with major networks and digital-first platforms.
“Our goal is simple,” says Sherwood, “to provide radio professionals with actionable insights they can immediately implement, regardless of who their service provider is or whether they manage their website in-house.”
Since its launch, Better Radio Websites has quickly gained a following among radio professionals, and their non-provider-specific content ensures that every episode is relevant and impactful for both small market stations and large networks.
The Better Radio Websites podcast is available on all major podcast platforms including Apple, Spotify, iHeart, etc. A video version is available on YouTube and each episode is posted weekly on the Skyrocket Radio website.
