Last updated September 9, 2024 – 3:28pm
Award-winning football podcast and YouTube channel, Undr the Cosh, has signed a new partnership with Sport Social Podcast Network.
Sport Social will be Undr the Cosh's exclusive advertising sales partner and will support the show through advertising deals on YouTube, social channels and live shows, as well as helping the show reach new listeners through marketing campaigns and radio advertising across its networks.
First launched in 2018, Undr the Cosh has a solid fanbase of dedicated and passionate listeners and regularly ranks in the top 10 podcast charts.
Presenters include football experts Chris Brown “Brownie” and John Parkin, who have combined to play in over 800 professional matches and scored more than 50 goals.
Joined by award-winning writer and comedian Chris Brown (aka Chris), the trio delivers witty, engaging conversation about some of the most high-stakes topics in football.
The partnership comes as more brands turn to podcasting as a way to reach emerging and engaged audiences.
Sports podcasts have proven lucrative for advertisers looking to reach key demographics, with a recent report from SiriusXM Media, GroupM and Edison Research finding that sports fans listen to an average of six hours of audio content per day.
Stephen Doyle, Head of Sports Social, expressed his excitement about the partnership saying: “Undr the Cosh is a fantastic example of the impact that sports content outside of the mainstream coverage can have on fans.
“Since their debut in 2018, they've developed a true cult following, demonstrating the loyalty and passion that this kind of intimate content can inspire. These are exactly the types of shows we want to work with and support with customized, highly effective brand partnerships.”
Chris Brown (“Brownie”), co-host of “Undr the Cosh,” also commented: “Joining Sport Social with their expertise and passion for sports podcasting and connecting with sports fans feels like a great match for us.”
“We have a fantastic audience of loyal and passionate listeners and it's important to us that we continue to deliver content that resonates with them, including through our advertising and marketing efforts. We're really excited about the opportunities that partnering with Sport Social brings.”
