Acast has teamed up with The National Lottery's EuroMillions on a podcast to explore what celebrities would spend their hypothetical winnings on.
The new series 'Rich Beyond My Wildest Dreams' features a line-up of celebrities exploring the incredible possibility of winning a £200m jackpot with an original idea from Acast.
Hosted by Surrell, known for his glamorous style on his podcast Closet Confessions, the series features guests including Pete Wicks and Sam Thompson, Grace Dent, Richard Herring, and Andy and Mikita Oliver. We will gather.
Every Friday, new guests are invited to sit down and plan how they'll spend their hundreds of millions, including their first purchase, long-term plans, and the charities they'll champion.
The bigger the jackpot, the more luxurious the idea. Sarel and Guest do not discuss what to do with the millions of pounds. The focus here is always on how billions of pounds are spent. Euromillion jackpot!
Each episode is available on the Rich Beyond My Wildest Dreams main feed, as well as on the guests' own podcast feeds once a week.
Plus, exclusive content across our social media channels, including Vox Pop interviews with the public and special segments from other popular podcasters.
Eddie Scott, Creative Director of Acast UK, said:
“This series not only entertains, but connects us all to the common dreams that unite us, regardless of geographical or social divides. It explores one of Britain's favorite pastimes: 'What if?' It's about imagining.
“This branded content series is the perfect way for National Lottery operator Allwin to showcase the endless possibilities that can arise from winning. Podcast creatives like this go beyond audio to include video, social and sponsorship. Connect multichannel touchpoints across the world to deliver incredible content to consumers.”
Ali Grinham, EuroMillions Senior Brand Manager at Allwin, added:
“That's why we've teamed up with Acast to bring you a fun podcast series showcasing the diverse range of dreams, aspirations and endless possibilities that can be made possible by a truly life-changing EuroMillions win. ”
“We can’t wait to hear all the weird and wonderful things our famous guests come up with!”
The series will be available on all podcast platforms and YouTube starting today, September 27th.
