Last updated September 26, 2024 – 2:32 PM
Mail Metro Media's annual event, Upfront & Center, revealed its vision for the coming year, including videos, podcasts and the rollout of its social media strategy.
The event took place last night at Outernet, Tottenham Court Road, London, and was led by comedian Katherine Ryan, Olympian Katarina Johnson-Thompson and the recently launched Number One, who led the editorial and commercial teams. He was joined by Tim Lovejoy, host of the Soccer AZ podcast.
Discussions ranged from the importance of maintaining engagement and relationships with loyal readers to creating more immersive experiences to encourage further loyalty.
In an exclusive announcement, Ben Bailey announced the upcoming relaunch of the MailOnline app, with a new look and a host of interactive features including a podcast player and vertical video channels.
Daily Mail recently has over 4 million followers on YouTube and 17 million on TikTok. This sets the stage for Lisa Snell, MailOnline's video director, to take over. Mike Wooller, deputy head of podcasts at dmg media, and Phil Harvey, head of social and video at the Daily Mail, discuss emerging platforms and the future of modern publishing in detail.
The session was chaired by Jamie East, head of podcasts at dmg media. Topics ranged from the power of having a team of channel experts to drive audience-driven content to having the freedom to experiment and learn to drive success.
Dominic Williams, chief revenue officer at Mail Metro Media, said: “We've had a phenomenal year, breaking boundaries for brand firsts, setting new standards for audience engagement on social platforms, topping the podcast charts, and earning recognition at industry awards along the way. ”.
“This year’s Upfront & Center should emphasize to the industry that we refuse to stand still. We will push the boundaries of effective audience connection. And as always, I It's great to come together with our valued advertising partners to celebrate our accomplishments and plans.”
