Last updated September 26, 2024 – 10:50 AM
Adelicious has signed with Russell Howard's Wonderbox. This means introducing advertising and sponsorship opportunities for the first time since its launch in September 2023.
This partnership also marks the first Avalon title to join the podcast hosting and monetization network.
In Wonderbox, a top 10 comedy podcast, British comedian Russell chats with guests about personal memories they'd like to keep in Wonderbox to remind them of important moments in their lives.
Guests appearing on weekly episodes include John Oliver, Jameela Jamil, Sean Keaveney, Roisin Conaty, Munya Chawawa, Jimmy Carr, Jack Whitehall, Greg Davis and Gus Kahn.
Clips from the episode have received over 80 million views on social media, with Jimmy Carr talking about his dream cocktail (17 million views) and Greg Davis talking about his missing paella dish (7.9 million views). (played twice), several stories went viral, including Fatiha El Gholy taking a dive. Language (3.1 million views).
Craig Eastwood, Director of Commercial Operations at Adelicious, said: “We are all big fans of Russell at the Adelicious office, so the addition of his acclaimed show, Wonderbox, to our roster is a significant moment for us and we look forward to supporting it. “We're going to achieve even greater success.”
“The fact that Russell, Avalon, and the entire Wonderbox team chose Adelicious to manage the podcast’s first commercial venture speaks to our commitment to a personalized approach and to helping creators reach their full potential. It reflects our dedication to helping people reach their full potential.”
“We're thrilled to partner with the innovative Adelicious team as Russell Howard's hugely popular Wonderbox podcast continues to grow its audience around the world,” said Avalon Executive Producer John Torday. I think so,” he added.
