Immersive audiobook experience at Cheltenham Literature Festival

Penguin Random House Audio brings four of the BBC's bestselling audiobooks to life with a free listening experience at Cheltenham Literature Festival.

The publisher will host this experiential marketing stunt from October 4th to 13th on the historic open-air stage in the heart of the festival in Montpellier Gardens.

The immersive listening experience of BBC Audiobooks allows festival goers to enjoy four stories. Winnie the Pooh: The Complete BBC Collection, Sherlock Holmes: The Complete BBC Collection, Blackadder: The Complete Collected Series, and The Jane Austen BBC Radio Drama Collection.

Each section features speakers built into seating, artwork, set costumes, and interactive props. Festival-goers can don Sherlock Holmes' deerstalker hat, pick up Blackadder's war bunker phone, sit next to Winnie the Pooh's honey pot, or don a Jane Austen-style bonnet. , you can hear snippets of these classics.

Jan Patterson, director of book and audiobook publishing at BBC Studios, said: “Our innovative listening experience has become a real crowd-pleaser at Harrogate, sparking conversation and driving word of mouth among guests, authors and influencers.

“We are therefore delighted to be bringing this work to Cheltenham Literature Festival and to bring our incredible best-selling BBC audiobooks to even more new listeners.”

For more information about BBC Audiobooks, visit https://www.penguin.co.uk/bbc-audio.