Last updated October 8, 2024 – 9:43am
The Best Idea Yet is Wondery's new weekly podcast, co-produced with Jack Krivisi Kramer and Nick Martel, hosts of the pop business news show The Best One Yet.
Known for their hilarious humor and keen business acumen, each week they feature fascinating, surprising and untold stories behind the products that are cult favorites and fans around the world. and provide business takeaways and insights along the way.
The first episode features a Guatemalan mother who invented the McDonald's Happy Meal, a shoemaker who designed the first Birkenstock sandals in rural Germany more than 200 years ago, and a family who tried to build their own airplane and ended up Take the story. Invented the jacuzzi.
After meeting as college roommates 17 years ago, Nick and Jack started a secret side hustle in 2011 while working in the financial industry. It was a daily newsletter called MarketSnacks that made business news more understandable. They sold it to Robinhood in 2018 and continued to share daily stories as the Robinhood Snacks Daily podcast. In 2022, it was relaunched as its own podcast, The Best Podcast Ever. It's a 20-minute daily popbiz news show.
The new podcast marks Wonderly's first collaboration with Nick and Jack since The Best One Yet joined the Wonderly Network last year.
Nick and Jack said: “From MarketSnacks to The Best One Yet to this latest initiative, The Best Idea, our goal has always been to make business stories engaging, accessible, and most of all, fun.
“After covering thousands of companies on our daily newscasts, we've discovered a pattern: Consumer products are the celebrities of our generation. They have big fans, they have personality, and they have a reason. From Levi's 501 jeans to Sriracha hot sauce, beloved products are the heroes of our time.
“We've discovered certain products that are not only relentlessly followed, but also have incredible origin stories. In the next chapter of our podcasting journey, we're sharing these stories with Wonderly. I’m excited to be able to tell you.”
The Best Idea Yet will be available early, ad-free, on Wondery+ today, October 8th, and will be available on all podcast platforms starting October 15th.
