Last updated November 2, 2024 – 4:01 PM
Adswizz, a leader in digital audio advertising, and behavioral intelligence platform NumberEight have partnered to help advertisers reach targeted audiences with privacy-compliant ads.
This is because platforms and regulations are making traditional ID signals less scalable by excluding device identifiers, creating a real need for innovative solutions for podcast advertising.
This partnership aims to redefine how advertisers connect with podcast audiences by powering podcast advertising capabilities through cutting-edge ID-less data and behavioral intelligence.
Traditional podcast advertising relies heavily on IP-based or authenticated traffic data, leading to privacy issues and limited demographic accuracy.
While IP addresses may match household-level data, they are unreliable for person-specific insights such as age and gender.
NumberEight changes this through a privacy-first ID-less model that uses anonymized contextual data from RSS feeds and machine learning to deliver accurate demographic insights without compromising individual privacy.
Ann Frisbie, Senior Vice President of Global Business Development at AdsWizz, said: “As privacy standards evolve, our partnership with NumberEight allows us to redefine how advertisers connect with their audiences, balancing accuracy and privacy.” setting a new standard for improving customer engagement.”
Benefits of focusing on anonymized, contextual data rather than IP-based data:
Enhance campaign effectiveness and accuracy while maintaining privacy as advertisers reach new podcast audiences Unified demographic data drives monetization and podcast value across publisher and inventory seller platforms Boost more engaging inventory and demographic insights that lead to increased programmatic sales for your podcast network
Abhishek Sen, CEO and co-founder of NumberEight, said: “Podcast advertising has long been notoriously difficult due to platform fragmentation, lack of reliable and scalable targeting data, and privacy regulations.
“Our partnership with AdsWizz will finally tip this balance by leveraging the latest in cross-domain AI, allowing advertisers to deliver highly personalized messages while maintaining the highest standards of privacy and compliance. It will be.”
