Last updated November 8, 2024 – 9:55 AM
Cloud Network has hired two new video producers in response to increased demand for video and social content.
This follows the company's successful launch of YouTube channels for two of this year's most popular sports podcasts, FC Bullard and For The Love of Rugby.
YouTube channels are part of Crowd's wide range of content marketing offerings, which extend beyond podcast production to video, social media strategy, product support, and live show launches.
The company has also worked to provide viewers with multi-channel women's sports content, including the launch of the Chelsea women's team podcast 'We Are Chelsea' in March this year. It racked up more than 1 million views across Chelsea's digital channels in just two weeks after launch, and its TikTok video racked up 50 million views over the summer.
Crowd is currently working with many celebrities to increase their exposure across channels such as podcasting, social media, and more. This includes Greenpeace’s Oceans: Life Under Water, which won a bronze award in the climate category at the British Podcast Awards in 2024.
The company says it expects to expand its partnerships with major brands in 2025, with an eye toward new collaborations.
Mike Carr, CEO of Cloud Networks, commented:
“While audio and even video are no longer the only means of podcasting, we are seeing the need to provide a 360-degree approach to working with brands to successfully engage with their audiences on multichannel channels. I did.
“This year has been a pivotal year for us. We welcome big-name companies like Greenpeace and Chelsea to Crowd Branded, and we’re excited to welcome big-name companies like Greenpeace and Chelsea to Crowd Branded. I get to work with a great team.
“I'm excited to see how our team continues to expand our brand offerings to achieve impactful engagement with fans and viewers.”
