Last updated November 13, 2024 – 12:34 PM
AI studio Wondercraft and audio management platform Frequency have launched an integration to help brands and media publishers create and run personalized audio ad campaigns at scale.
A new feature in Wondercraft's creative suite is called “Variations,” which allows you to automate ad variations and personalization based on audience data signals.
This integration provides an industry-first seamless workflow from Wondercraft's creative studio to Frequency's dynamic campaign deployment, significantly reducing the time and costs traditionally associated with personalized audio advertising.
Users can create, produce, and edit audio using the platform's AI-powered tools. New variations feature lets you create multiple variations by adding alternate copies or using AI to generate hundreds of variations.
These versions can be exported to Frequency's platform to set up and optimize your campaigns. You can trigger different variations of ads based on real-time data signals, including location, weather, time of day, audience demographics, and over 35 other data signals.
Oskar Serrander, co-founder of Wondercraft, commented: “Audio ad production has historically been a huge barrier for brands wanting to run more creative and interesting audio campaigns. Variations allow brands to create hundreds of ad versions in minutes. You will be able to do it.
“Brands often run a single ad in a campaign, but instead have different variations based on city, demographic, time of day, or use different voices, languages, and accents. It's all doable.
“We don't just make audio production faster and more affordable, we enable brands to be more creative with their messaging and style to drive better campaign results.
“Frequency shares our mission to make audio advertising more accessible, creative and scalable for brands of all sizes around the world, and we partnered with Frequency as our first integration partner to bring this to market. I am very much looking forward to being able to invest in it.”
Pete Jimison, CEO and Founder of Frequency, added: “The audio industry is full of creative potential, but creative production and coordination of assets for advertising and host reading is holding it back.
“By partnering with a creative audio production platform like Wondercraft, we remove these long-standing barriers while evolving the Frequency audio management platform to more publishers and brands.
“This partnership marks a monumental shift in the audio industry, making the day-to-day operations of advertising campaigns not only faster and more creative for advertisers and publishers, but also smoother for all parties. I believe that.”
The variations feature is now available to all Wondercraft Enterprise users and can be used in Frequency Creative Manager.
