Last updated December 10, 2024 – 12:01 PM
Adelicious has doubled its average campaign spend and number of advertising brands since 2023, delivering its 1 billionth ad impression this year.
According to the Independent Podcast Hosting and Monetization Network, its programming currently draws four times more monthly listeners than the average of major global platforms.
These numbers are being driven by additions this year to the invite-only network, which includes DMG's entire roster of podcasts, as well as true crime series 'The Includes programs such as “Trial'' and Soccer AZ. “The Life of Briony'' by Briony Gordon.
Various Avalon programs also participated, including Russell Howard's “Five Wonderful Things'', Frank Skinner's “Off the Radio'' after leaving Absolute Radio, and a poetry podcast. Meanwhile, popular breakout artists such as Shahbaz Ali's “You're Rich, I'm Poor” also joined the network this year.
This year, Adelicious has experienced exceptional revenue growth and more than doubled its brand portfolio. Prominent clients such as Amex, Airbnb, Bupa, EE, Fever Tree, Marks & Spencer, Virgin Atlantic, Peloton, Slack, and TNT currently rely on the Adelicious network to amplify their brand voice.
This summer, Adelicious also coordinated a six-month partnership with Colgate and The Diary of A CEO, alongside the brand's media agency Wavemaker UK. This collaboration is notable as the brand's first podcasting campaign.
In terms of staffing, Andrew Goldsmith has been promoted from the role of managing director to CEO, Gemma O'Brien has been promoted to head of sales and Laura Elliott has been promoted to head of campaigns.
Andrew Goldsmith said: “2024 marks another milestone year for Adelicious. Delivering over 1 billion impressions and achieving more than four times the average monthly listenership on major global platforms, we are proud to is an accomplishment that I am very proud of.
“Our mission has always been to deliver success for podcasters while delivering great value to advertisers. This year’s results reflect that commitment, and we look ahead to an even bigger year in 2025. We are excited to build on this momentum.”
