Last updated December 17, 2024 – 10:39 AM
Goalhanger launches first-ever multichannel advertising campaign in partnership with Spotify.
This coincides with a brand refresh that encourages viewers to explore Goalhanger's programming on Spotify and features a new logo and style guide, highlighting the company's new identity.
The campaign features nine unique scenes, each featuring a diverse group of people hooked on their favorite goal-hanger shows.
The host appears with them and blends into everyday scenes, such as when someone is making a cup of tea, relaxing on a couch, or sitting on a park bench. This visual storytelling brings the podcast listening experience to life and highlights Spotify as the place to enjoy these shows.
Examples include 'The Rest Is Politics', where hosts Alastair Campbell and Rory Stewart discuss foreign policy, and 'The Rest Is History', where Dominic Sandbrook and Tom Holland discuss the importance of crossing the Rubicon. ” etc. Featuring Gary Lineker, Alan Shearer and Micah Richards scoring top-level goals, 'The Rest Is Football' creates an experience that puts listeners in the room with their favorite hosts.
Written by Joel Emery, lead writer for the Goalhanger audio drama Sherlock & Co., each scene is interconnected, with words and phrases that seamlessly connect each segment to the next. It ends with a chain reaction effect throughout the campaign.
The ads will run across social media and digital platforms, with another creative campaign featuring on major screens outside the home for the remainder of 2024.
Famous locations include Leicester Square, Eat Street (Westfield London) and Meridian Steps (Westfield Stratford City).
Tom Whiter, Head of Content at Goalhanger, said: “This campaign is a great way to showcase the many exciting projects we’ve been working on, from activating our brand to bringing organizers together as one unified Goalhanger team and giving our viewers a chance. ”See them the way they do.
“I'm leveraging our partnership with Spotify to reach new listeners for our great lineup of programming while highlighting the amazing creative talent within Goalhanger, from scriptwriting to filming to editing to marketing. I'm especially proud of what I've accomplished.
“We’re excited to build on this momentum in 2025, continue to create great content for our listeners, and work with brands to bring even more ambitious ideas to life.”
Elaine Theou, Marketing Manager at Spotify added: “Goal Hunger has had a great year and its stable of shows will no doubt rank high on many Spotify users’ year-end wrap lists.
“This campaign is a great opportunity to celebrate these shows and the hosts who bring so much joy into people’s lives.”
Podcasts for this campaign include “The Rest Is Politics,” “The Rest Is Politics: US,” “The Rest Is History,” “The Rest Is Football,” “The Rest Is Entertainment,” and “The Rest Is Money.” , “Empire,” “We Have Ways Of Making You Talk,” and “Sherlock & Co.”
