Last updated Dec. 17, 2024 – 1:40 p.m.
According to Podimo's 2024 Global Trends Report, listening to local language podcasts and audiobooks increased by 45% year over year.
Podimo is Europe's fastest growing podcast and audiobook subscription service, operating across seven markets.
In addition to more people listening to local languages, comedy and true crime genres saw the biggest growth this year.
Comedy experienced explosive growth, with Finland leading the way with +194%, followed by Norway with +81%.
True Crime saw a +408% spike in engagement, especially among women, in Spain, while 49% of listeners in Germany fell asleep while listening to True Crime.
When it comes to audiobooks via podcasts, nearly twice as many podcast lovers in Denmark and Finland (47% and 46% respectively) have discovered audiobooks, demonstrating the growing synergy between the two formats. I understand.
Denmark has emerged as the most binge-oriented market, with 27% of users consuming more than three hours of podcasts or audiobooks a day.
The report also shows that weekday listening exceeds weekend listening by 40-50% across all markets, demonstrating the importance of voice audio's role in daily life.
Sachin Doshi, Chief Content Officer at Podimo said: “In 2024, spoken audio entertainment has reached new heights of influence globally.
“As we look to 2025, there will be an even greater willingness to pay for quality local language content, which in multiple markets is already generating more revenue for podcasters than the entire local advertising business. Our goal is to make that happen everywhere.
“Creators will continue to have various goals, but our mission is to support creators in their current situation, such as increasing their income and expanding their audience.
“Finally, the future of audio is audio, but many audio formats enable a richer experience through visual engagement at the discretion of the listener.
“We are producing more shows on video than ever before, but in formats like True Crime and solo-hosted shows where filming recorded sessions may not add value to listeners. , we want to dig deeper into what visual engagement means. There are other ways to enhance the listening experience.”
Click here for the Podimo 2024 Global Trends Report.
