The Spotify Partner Program is a new monetization system for creators in the US, UK, Canada, and Australia.
Creators eligible to host on Spotify have access to multiple revenue streams, including audience-driven payments from video engagement on Spotify Premium and the ability to monetize through ads on Spotify Free and all other podcast listening platforms can.
Users will see an enhanced listening experience and a bigger and better catalog of video podcasts.
Premium users can watch uninterrupted by third-party ads. Sponsorships embedded in creators will remain within the episode, but traditional dynamic ads will not interrupt videos for premium users.
Since announcing the Spotify Partner Program last November, more than 65% of eligible shows and networks have signed up. Some people say:
Creator of Smart Money Happy Hour: “We're excited to partner with Spotify to build incredible podcast experiences for our users. Smart Money Happy Hour exists to make the lives of our fans better, and we're excited to partner with Spotify to build an incredible podcast experience for our users. Adding video allows you to do just that.
“We love all of the product enhancements we’re making at Spotify, and we plan to use them all to further engage our audiences in 2025.”
Paranormal Podcast host Jim Harold said: “We are excited to be one of the early participants in the Spotify Partner Program.
“The power of long-form video on Spotify allows us to reach new audiences while offering a new dimension to our loyal audio listeners.
“This makes 2025 an exciting new year for paranormal podcasts. As always, Spotify is at the forefront of innovation for both creators and viewers.”
Zach Misischia, co-host of The Makeshift Podcast: “The new Spotify Partner Program gives you a way to monetize your podcast without interrupting the listener experience. It’s very important to us because it often hinders us.”
Also introduced last November, Podcast Clips are short-form videos uploaded by creators to help users discover new shows and are recommended across Spotify.
Since launching the feature in some markets, Spotify has said that clips are 33% more effective than previews at converting browsers into engaged listeners.
Learn more about the Spotify Partner Program here.
