The Sports Social Podcast Network has partnered with Wake World, one of Germany's leading podcast studios, to enter the German podcast market with sports rights holders.
Sports Social and Wake World position themselves as audio partners for official UK rights holders, athletes and brands, with German rights holders and sports institutions producing original podcasts, growing their fan base and We will help you integrate and diversify your audience. , and monetize new revenue streams.
Advertising revenue increased 32.5% in 2023 due to growth in European podcast audiences. According to the IAB, podcast advertising is the fastest growing of all digital ad formats.
Recent market analysis shows that more than 80 percent of the population in Germany listens to podcasts at least once a month, and according to Bitkom, almost 40 percent consider themselves sports podcast listeners. Sports podcasts are currently dominated by newspapers and radio broadcasters.
Sports Social has already established itself as Europe's largest sports-specific podcast network, working with major rights holders such as Manchester City, Tottenham Hotspur, Aston Villa and World Athletics, while Wake Word works with clubs such as FC Bayern Munich We have a track record of working closely with , sports brands and personalities.
Ruth Fitzsimmons, International Head of Sports Social Podcast Network, said:
“Sports podcasting is growing rapidly and there is a clear and passionate fan base of loyal listeners, which is a powerful audience for rights holders to tap into and engage with.
“Our track record in the UK as official production partner for seven Premier League teams and numerous sporting bodies shows we have a strong track record of delivering great content, audiences and revenue.
“Working with Wake Word will allow us to delve into this market and expand our reach to support another rapidly growing international sports podcasting space.”
Ruben Schulze-Fröhlich, managing director of Wakeward, added: Together, we offer German football clubs an opportunity that has been successfully tested at the big clubs in the Premier League: the opportunity to extend the reach of their brands and develop new revenue streams. You can. ”
