Oxford Road, a podcast agency and market leader in creator-based video advertising, has released 'The Untold Story of Podcast Elections'.
The report's data reveals how audio paved Trump's path to the White House. And while Harris' podcast media strategy failed to garner the scale she needed, she also appeared on a show whose audience response tends to be slower than the industry standard, providing new insight into her failed presidential campaign. It was also revealed that .
Audio and politics have a shared history dating back to President Franklin D. Roosevelt's first fireside chat nearly a century ago.
However, it wasn't until the 2024 election that podcasts played a significant role in presidential election outcomes.
This report provides an inside look at Donald Trump and Kamala Harris' podcast campaigns and how they are based on extensive historical data from Oxford Road and Veritone One on engagement, scale, and responsiveness across a variety of podcasts. For the first time, we reveal what influenced our podcast campaign. Scales.
Some of the report's key insights include:
Reach wasn't the only key success factor for Trump's podcast appearances. He also chose shows with more responsive viewers. In some cases, brand-safe content may have less impact on listeners than “risky” content. When it comes to audio campaigns, audience fit alone is not enough to guarantee the intended results.
The podcast Election Secrets can be downloaded in full from the Oxford Road website.
