Immediate, the UK's leading publisher and podcast producer, has partnered with Adeliooty.
The immediate portfolio includes the UK's largest history podcast, the HistoryExtra podcast, which recently celebrated its biggest ever download of over 270 million, the Radio Times Podcast, the BBC Gardeners' World Magazine Podcast and the Good Food Podcast.
In 2024, the company produced 600 podcast episodes across 16 ongoing series, achieving 3.5 million downloads per month.
Adelisic aims to build on this podcast portfolio by identifying new commercial opportunities for brands and collaborating on audience growth strategies. Instant podcast portfolios are also available on the Spotify Audience Network.
Andrew Goldsmith, CEO of Adelious, said:
“From history to entertainment to expert-led lifestyle content, this partnership ensures there is truly something for everyone.
“We are now working together to continue to support our existing shows and create even more opportunities for both listeners and advertisers.”
Kath Waller, Managing Director of Instant Advertising, added: Their commercial expertise in podcasting and experience within our sector, along with a clear understanding of the value of premium editorial brands, makes them an excellent fit.
“We are confident this partnership will help us achieve our podcasting ambitions while continuing to bring joy to our audiences while connecting trusted content to more listeners and brands.”
