Mercury, a new British -based pod character network, has been officially started to support the unique needs of unique creators who are trying to grow podcasts.
Since the introduction of the first show in November, the company has already sold more than 1 million AD impressions and has been downloading more than 500,000 a month.
The first roster represents an independent show of entertainment, history, and leisure over the range of downloads of 4 to 6 digits every month.
Next year, we plan to launch a variety of original titles, and two famous true crime pod casters will be launched in late 2025.
According to Mercury, the product is different from other networks. This is because pod casters focus on making content completely control. The advantages include direct involvement in the decision of advertising and sponsorship, as well as a personalized approach and priorities of “value over volume.”
The company was established by Liam Hefarnan, an independent pod caster with British award. He had previously worked in companies such as AUDDY and THE PODCAST BOUTIQUE, were introduced on the Podpod's 30 Faces to Watch list and advertised as a future industry leader.
“As a independent pod caster, I know that the biggest challenge facing the creator is not satisfied. Time and resource,” Liam says.
“The current network cannot meet these needs, it is large enough to monetize, requires support, and does not want to abandon the control of the show make a truly valuable network proposal. This is not a compromise.
“Mercury has revolutionized the meaning of a pod character network. It puts its value on the volume, puts content in front of the advertisement, and provides the creator's support at the center of its provision. By coming to it, we ran to the ground and went to the toes to the most independent shows and creators to the toes … “.
EM MCGOWAN, a co -founder of Independent Podcast Awards and a diorama host in words, states: I did not spend time to create podcasts from busy life.
“The history of the movie is mine. If I hadn't had that passion yet, I wouldn't have created an episode about six years later, but no one said it was easy, And it is as difficult to be an indie podcast as before.
“I was passionate about independent podcasts that attracted me to Mercury. I was passionate about Liam on riding a verbal diorama, and I was passionate about often increasing visibility in crowded space. It was clear from the beginning that it was tilting.
“As an independent pod caster himself, he understands the problems we are facing. I have a big goal to the diorama of words. Participating in Mercury achieves them. It is one step closer.
The host of the Pastmaster of Tan, Ryan, Keon, and Comedy Hostory Podcast states: As an indie creator, no matter how hard you work, it may be difficult to make noise at the same level as the show with the support of large brands and companies, and make the same level of noise. We are confident
Liam's industry experience and knowledge can help us level up and get exposed in the right place to grow. “
See the details on MercurypodCasts.com.
