Joe Cole and Ashley Cole's new FA Cup podcasts are a success, with the show's content recording 12 million video views in just three episodes.
The biggest complete podcast episode of soccer: Is it magic? It has been streamed over 150,000 times, and the show has also appeared on the top 20 sports podcast charts on both Apple podcasts and Spotify.
The seven-part series released by Platform Media, Dentsu, Story Lab and Carling features former England International Joe and Ashley with some players involved in the competition this season.
The eighth episode later this year will further focus on the Women's FA Cup, with top names. The series continues the themes that have been some of the biggest brands of football to date: insights, nostalgia, hilarious tales.
Joe and Ashley both have a rich history in the men's FA Cup. Joe won twice for Chelsea (2007, 2010), but Ashley has seven wins for his name. 2005) and Chelsea (2007, 2009, 2010, 2012).
The new episodes will be released on Wednesday before each round of this season's competition. In the first episode, a friend and former teammate discussed some of his favorite FA Cup memories as both fans and players.
In the second episode, Tamworth goalkeepers Jas Singh and manager Accrington Stanley ahead of the 1999 FA Cup winner Teddy Sheringham and his third round tie with Tottenham and Liverpool respectively. John Doolan was featured.
In episode 3, England's hero Stuart Pierce and Plymouth captain Joe Edwards discuss a fourth-round match against Liverpool.
Joe Cole said: “I've loved the FA Cup since I was a kid. Getting it twice is a dream come true, and being able to talk about it on a show with my old teammate Ashley is the best thing to do next. is.
“It's also special to relive some of those wonderful moments and talk to some of the people who want to create memories of themselves.”
Ashley Cole adds: It has meant so much to me for years and I am extremely proud of my record.
“It's a great opportunity to get the chance to sit with Joe and our guests. Some of the stories we've heard have already been so good, so there's a lot more.”
Lee Willett, director of curling brands at Molson Coors Beverage Company, commented:
“As a soccer beer, curling is all about bringing together peers. That's what we have for Joe and Ashley. Two friends are talking about a beautiful game.”
The Greatest of Soccer: Is it magic? You can watch it on YouTube and Spotify. Alternatively, you can get the podcast and listen to it anywhere and subscribe.
