Podimo has reached 1 million paying subscribers worldwide. This is a milestone that reflects the company's dedication to supporting local podcast creators.
Founded in Denmark in 2019, Podimo has expanded to six markets across Europe and Latin America, continuing to grow significantly in all of its operating markets.
This early milestone was achieved through the company's understanding of the local market, along with the contributions of strategic acquisitions such as Dag en Nacht Media, Tonny Media and Podads.
Podimo already has profited in three markets and says it is expected to grow dramatically by the end of 2025.
One of the reasons behind its success is its ability to curate and deliver content tailored to the unique tastes and preferences of listeners in each region.
“We're looking forward to seeing you in the future,” said Morten Strunge, CEO and Founder of Podimo. “Reaching one million paying subscribers is a huge achievement from a humble beginning in Denmark, and a testament to a model and strategy that builds strong relationships between investment in local content and local creators. is.
“By bringing this approach to many markets, I solidified myself as a global player. I thought podcast subscriptions were niche, not that.
“One million people are just the tip of the iceberg. If you can effectively show the right content to the right audience, this business cap is proven to be extremely high.”
Beyond Scandinavian Europe, Podimo is seeing great momentum in areas like the Netherlands. In regions like the Netherlands, it was launched just 2.5 years ago and is already profitable.
Strunge continued: “Our growth is far beyond Scandinavian Europe. Most of our subscribers generate 10-15 times more revenue per listener than ads, and it's a creator's pocket. It comes from other markets rather than directly back to.
“It's more than just business. It's about sharing great content with people and ensuring that creators get the support they deserve.”
Over the past two years, Podimo has invested heavily in its products, with a significant upgrade to the user interface, with an increase in overall listening on the platform by 45% in 2024.
Subscribers enjoy 20 hours of content per month, with three to four exclusive shows per week. This is driven by improved personalized recommendations and interactive community features such as comments, emojis within the show, polls and fan profiles.
As Podimo continues to grow, continue to invest with local talent, and invest in a wealth of narrative formats, deeper integration of product features and expanding into new markets, Strunge adds: We are a creator partner and we are confident that we will continue to reach new heights as we evolve. ”
