Currently, YouTube has over 1 billion active viewers each month with podcast content.
In recent years, YouTube has increased its investment in podcast experiences, making it a better overall destination for fans and podcasters. Now it is clear that it has had a major impact on the podcasting industry.
Podcasts with videos are more than just trending, and the investment of YouTube makes it easy for fans to find podcasts they love, discover new ones, and watch (or listen) wherever they are.
There are also more and more podcasters being added to the YouTube partner program, the Revenue Sharing Program.
As a result, YouTube is currently the most frequently used service for listening to podcasts in the US, and often comes first when looking for a new podcast.
Unique searches and recommendations will help people discover their next favorite podcast. YouTube and YouTube music podcasts are both where users are and on TV. Last year, viewers watched more than 400 million hours of podcasts each month on their living room devices.
YouTube said: “Today's podcasters are promoting culture, creating shows while being authentic superstars themselves, creating “must-see” and “must-see” shows.
“From “talk shows” such as Club Shay Shay and New Heights to true crime genre vendors such as rotten mangoes, murder, mystery and make-up.
“These creators continue to work on YouTube to inspire us and become the perfect home for all of our favorite podcasts. Come more and thank you for the billion!”
