AudioBoom enhances podcast ads by implementing Triton Digital's Sounder solution in a wide range of catalogs.
This is the next step in the ongoing partnership between the two companies.
Advertisers looking to target AudioBoom content can now take advantage of Sounder's advanced context targeting capabilities and brand compatibility tools.
This provides AudioBoom with enhanced intelligence and control for Showcase, the podcast advertising market.
While Sounder's advanced contextual targeting ensures that ads are placed alongside the most relevant content and maximize campaign effectiveness, brand suitability measures are designed to provide peace of mind to advertisers who engage with AudioBoom's diverse audience.
Stuart Last, CEO of AudioBoom said:
“I've been working with Triton Digital for years on podcast measurements and have recently started tapping fully, so I'm excited to use Sounder to enhance advertising capabilities.
“This integration not only strengthens our position as a leader in podcast monetization, but also allows us to monetize content creators and provide better value to our advertising partners through more intelligent content understanding and ad placement capabilities.”
Sharon Taylor, executive vice president of podcasts and content distribution, added:
“The integration of Sounder's capabilities with AudioBoom's extensive podcast network creates new opportunities for publishers and advertisers to connect more effectively with their audiences while maintaining the highest standards of brand compatibility.”
