New monetization channels for podcast ads that provide curated inventory across the main creator network have been launched frequently.
Workflow Automation and Ad Management Company's Frequency Premium Publisher Network connects end-to-end workflow automation tools to newly created inventory reservation systems, making them seamless for reviewing, booking and creating ads across many author networks.
Instead of relying on huge tags for delivery, frequency connects directly to publisher operations to manage inventory and creatives across multiple platforms.
This workflow benefits podcast networks that run dynamically inserted ads for audio, YouTube embedded ads, and other ad formats.
“We're looking forward to seeing you in the future,” said Pete Jimison, CEO of Fuelvers. “In Frequency, we have built a workflow tool to make the network's direct sales process easier and more efficient. We believe this automation will be possible and host read ads can be opened as a purchase opportunity for more advertisers.
“This will increase the CPM of existing unfilled stock, acting as a lead generator for the network and engage in the same advertisers and the same touch show specific sponsorship opportunities.
“With the shift from traditional media to newer media, we hope that as creator spending continues to increase, we can provide a support infrastructure that will make podcasting even more accessible and performance.”
To bring this to the market, Frequency is partnering with Dax US, a digital advertising exchange founded by Global.
Since 2019, DAX US and Frequency have been working together to use ad management tools to personalize ad campaigns on behalf of advertisers, including many Fortune 500 brands.
These same ad management tools are now available to manage large ad campaigns across podcasting, along with new opportunities for dynamic host read ads.
“We're looking forward to seeing you in the future,” said Brian Conlan, president of Dax US. “The size of the podcasting ecosystem can challenge advertisers with host read ad campaigns, so we are excited that frequency has created new opportunities to offer such premium purchases at scale.
“This innovation will enable us to expand our offering and provide even more unique advertising solutions to some of the nation's largest audio buyers.”
