The Sport Social Podcast Network has teamed up with Virgin Bet to launch a UK-wide podcast ad campaign to support football fans facing ticket costs for the upseason.
A Grand Not Grand is an initiative that came across a football fan-led podcast from Sport Social, which will award season tickets with £1,000 each dedicated supporters.
Leading by Manchester United podcast Stretford Paddock, the campaign provided a platform for real fans to share their stories and reward their dedication.
Football fans are encouraged to submit nominations detailing why season tickets are worthy of financial support.
The winners were selected based on their contributions to the local soccer community and the positive impact they had on their fellow supporters.
With tickets for the Premier League season often exceeding £1,000, the campaign highlighted the financial burden of loyal fans. Virgin Bet's initiative demonstrated its commitment to making football more accessible and strengthening the spirit of “good bets.”
Jay and Joe of Stretford Paddock said: “Soccer should be more accessible, and we do think so! Virgin Bet believes that betting can be a force for good.
The campaign was widely promoted through the Sport Social Podcast Network, and organic social media amplified its reach.
The Grand is not the Grand and has not attracted media attention that appears in major publications such as The Sun and Gambling Insider.
“We've been working hard to get the most out of our business,” said Dominic Vye, Marketing Director at Virgin Bet.
“We are committed to making sports accessible to everyone, and with rising ticket prices over the season, this campaign is a way to support fans who help make the sport special.
“This campaign goes beyond just a refund, celebrating the role fans play in the game and supporting ongoing access to the sports they love.”
Chloe Yates, senior account director at Sport Social, said: “Working on this campaign is not just because it gave people who make podcasts a real opportunity to give something back, not just from a creative perspective. I am a fan.
“Many of our listeners live and breathe football. For many, the rising costs of participating in the game can be a real barrier.
“I felt it really made sense to help with the experience to make live football more accessible and to shed light on people who are above and beyond for the club.
For more information, visit winwithsportsocial.com.
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