Windery has closed its first podcast distribution and advertising sales representative deal in Germany.
The two podcasts included are 50+2. This is a soccer podcast by Nico & Niklas and Zum Scheitern Verurteilt.
Weekly Sports Podcast 50+2 – The soccer podcast using Nico & Niklas was the first time we've joined the Townery Network in Germany. The host sees Niklas Levinsohn, and Nico Heymer combines a deep dive with a humorous pop culture reference into the world of football, from the Bundesliga to the Champions League.
Zum Scheitern Verurteilt is also part of The Wondery Network, with comedian, presenter and content creator Laura Larsson, presenter and entertainer Simondömer diving deep into friendship and life. They share their experiences, hopes and dreams on their weekly shows.
James Cator, Head of International, said, “Both Zum Scheitern Verurteilt and 50+2 – Nico & Niklas' soccer podcasts are deeply embedded in German culture, with a wide loyal fanbase in Germany and beyond.
“We are extremely excited to work with the talented hosts and teams behind both shows to expand our audience, expand our commercial footprint and connect the show with the perfect advertising partner.”
Townery, head of advertising, added: “By bringing engaging host personalities to German audiences, we create meaningful connections that provide advertisers with unique opportunities to interact with audiences in this growing market and expand the reach of podcast creators.”
