FlightPath, a predictive analytics platform, has launched a new predictive video suite designed to predict and analyze the performance of YouTube content.
Launching tomorrow at Podcast Show London, the release marks a significant expansion of the platform's predictive analytics capabilities to video.
The upgraded suite offers real-time insights tailored to each user's video ecosystem and estimates reach, engagement, and lifespan using behavioral data and viral signals.
It aims to help creators and publishers understand not only how well their videos perform, but also why they work well.
“The future of podcasting hybrids is already here. Creators are building their audiences on both RSS and YouTube,” says Sean Howard, CEO of FlightPath. “We have developed tools that bring order to chaos and helped publishers and advertisers expand their smarter and faster decisions.”
The key features of the new suite include:
Kindred Neighborhood Mapping See YouTube predictions and guest impacts to help you identify partnership opportunities and track performance trends, measure the impact guests have on engagement, discover new personalities, discover show launch scenario planners, and enable users to project results based on similar content and guest data
With more creators using video first pod casting and simple casting, FlightPath's new suite combines predictive audio and video intelligence to support shifting.
“It's about not just predicting opinions, it's about revealing opportunities,” said Laurie Belleau, Chief Revenue Officer at FlightPath.
FlightPath's tools aim to give publishers confidence through programming and advertising sales decisions in a rapidly changing content environment.
