Arn, a leading Australian audio company, has joined in a new long-term podcast partnership with Global.
Arn's Iheart is currently the exclusive advertising sales representative for Global's Podcast Slate in Australia. The deal comes together in a move designed to expand international reach and commercial impact to two podcast publishers.
The Global podcast lineup includes original chart toppings, including Emily Maitris, John Thorpell, Lewis Goodall, News Agent USA, sports agents hosted by Gabby Logan and Mark Chapman, and sports agents whose award-winning therapists won me with Vogue Williams and Joanne McNally.
The partnership means that Iheart's popular Australian podcast will become available to UK audiences via the Global Player app. This includes hit shows like the uncut of life with Christian O'Connell Show, The Lady Vanishes, and Brittany Hockley and Laura Byrne.
Corey Layton, head of digital audio at Arn, said:
“We look forward to bringing shows like therapist Ghost Me and news agents to Australian advertisers.
Katy Borden, managing director of global commercial audio, added:
“Both global and ARN consider the potential to grow the commercial podcasting market worldwide and connect with listeners everywhere through high quality, premium podcasts and storytelling.
“We are thrilled to be on this journey with Arn, Iheart and their impressive network of advertising partners.”
