Nick Simpson has joined fedidable in the newly created role of Director of Strategic Partnerships.
In this new role, he will develop the agency's capabilities across the original content and provide bespoke partnership solutions to the company's industry partners.
Simpson moved from the upload agency and brought over 10 years of experience in the entertainment and sports marketing industries.
He works with major brands such as Sideman FC and Soccer Aid, as well as global agency YMU to provide talent-driven partnerships, branded content and original IP collaborations such as Tom Daley, Fearne Cotton, Holly Willoughby and Frank Lampard.
Nick Simpson commented: “The focus is on developing cutting-edge podcast offerings with both internal original programs, such as the iconic '2 pints with Will & Ralph', and podcasts, including amazing partner programming slates and IP, can become media brands through monetization and audience engagement. ”
Simpson reports to co-founder Pete Gibbons. He states:
“We learned that we developed a successful original IP from scratch. It's clear that the industry is facing challenges when it comes to generating sustainable revenue.
“We have identified a market gap in the services that will help creators and producers monetize their IP. With this new podcast offering, we can work with talent in a whole new way, and Nick's experience means he will lead us entirely on that journey.”
