A new Global Sports Report has been released by Nielsen, providing insights into how brands can respond to the rapid changes in sports and media and connect with today's highly avid fans.
The report categorizes trends that will form the industry from 2025 onwards, along with strategic recommendations for teams, leagues and marketers.
Here's the insight:
Global Power of Soccer: How the world's most popular sports (and upcoming tournaments) create great opportunities for brands. The rise of women's sports: How women's sports are becoming more popular and engaged in its unique and growing fan base. The impact of media game-changing: how streaming and new formats can expand fan engagement and open doors for innovative partnerships.
Packed with the latest data, market analysis and practical guidance, the Global Sports Report stands as an important tool for those seeking to maximize their investment and adapt to the rapidly changing trends of the sports world.
Download the Global Sports Report here.
