Last updated October 11, 2024 – 3:16 PM
The Hidden 20% is a podcast series on a mission to rewrite the future of neurodiverse people by breaking the cycle of shame, suffering, and silence.
Hosted by Ben Branson, founder of Seedlip Drinks, the world's first spirits brand, each episode features a neurodivergent creator, entrepreneur, and expert.
Through an open discussion, Ben and his guests discuss how neurodivergent thinking approaches relationships, careers, and creativity in ways that often go unrecognized.
'The Hidden 20%' was inspired by Ben's own life-changing experience when he was diagnosed with autism and ADHD at the age of 41.
After years of feeling misunderstood, Ben finally feels like he's been given the key to a lifelong question. His subsequent research revealed that despite the more than 1.6 billion neurodivergent people in the world, stigma and shame are widespread.
Driven by a deep commitment to rewriting the future for people who think differently, Ben founded The Hidden 20%, a media-led charity and podcast.
Since its launch in January 2024, the podcast has won a Gold Award in the Interview category at the British Podcast Awards.
Ben's most famous interviews include actor Kit Harington, who reveals in his first podcast interview that he was diagnosed with ADHD while being treated for alcoholism in a rehab facility. I made it.
Chef Heston Blumenthal talks about Ben's bipolar disorder and manic episodes in an exclusive episode.
Model and influencer Lottie Moss shared her experience about the dark side of the fashion industry and what it's like to take medication for ADHD.
To mark Dyslexia Awareness Week, this week's episode features Georgia Steele, the model and influencer who first found fame on Love Island.
Georgia, who was diagnosed with dyslexia at the age of 15, talks about the challenges she faced growing up and how her neurodivergence affected her time in the Love Island villa. She also shares practical coping strategies that have helped her thrive.
New episodes of The Hidden 20% are released weekly and available wherever you get your podcasts.
