Last updated December 13, 2024 – 3:02 PM
Video creators can now use Spotify's stream goals tool to launch promotional campaigns for their video content using Spotify Ads Manager.
Streaming platforms have seen a significant increase in video consumption, with over 250 million users streaming video podcasts.
After launching the Podcast Stream Goals tool in Spotify Ads Manager, podcasters have seen success with these campaigns, with +11% more streams and +13% more listeners, according to Spotify's own research. did.
Dr NoSleep, host of Dr NoSleep's Scary Horror Stories, says: “As creators, finding success on Spotify is so important, which is why we’ve been relying on Spotify’s stream goals tool on Spotify Ads Manager for the past few months.
“This objective capability not only allows you to meaningfully grow your podcast, but also gives you unprecedented insight into your return on investment, ensuring that your ad spend is aligned with key metrics such as streams and new distributions on Spotify. You can now clearly see how you are driving results for your listeners.
“We are excited to continue partnering with Spotify on this powerful tool.”
Chloe Wix, Global Head of Product and Commercial Growth at Spotify, said:
“That’s why we launched Podcast Stream Goals in Spotify Ads Manager earlier this year. Podcast creators can leverage this tool to reach new listeners and grow their audiences to great effect. We're excited to share what we learned. We're now expanding this tool for video creators.”
Learn more about the purpose of streams.
