Publisher Hearst UK has joined a deal to see both current show and future releases monetized via Adelious.
Hearst UK has some of the world's most beloved and trusted media brands, and its podcasting brings the same success to audio.
The collaboration with Adelious will initially focus on single podcasts from Runner's World UK and Best's Suldand, with additional launches currently in the planning stage.
Runner's World UK was released in February 2018. The weekly podcast is hosted by Runner's World UK editors Rick Pearson and Ben Hobson, with news, tips and interviews featuring notable numbers for running.
Best's Suldul Sinder was announced by Tim Vincent and Siobhan Wykes, editor-in-chief of Best Magazine. Also, every week, the podcast explores how suddenly you feel single.
Adelious commercially represents Hearst UK podcasts, linking podcast content with advertisers, and helping to monetize and grow Hearst UK podcast portfolio.
“We've been working hard to get the better of our customers,” said Craig Eastwood, director of commercial operations at Adelious.
“From inspiring conversations in the runner's world to the relevant insights of a sudden, resourceful bust single, these shows are unique opportunities for advertisers to reach passionate and dedicated audiences. brings.
“We are proud to bring the Hearst UK podcast to Adelious Network. We look forward to working with them on both these shows and our immediate, exciting new release.”
Anna Bickerton, Hearst UK platform partnership lead, added:
“Working with Adelious will allow us to expand our ambitions for these podcasts and leverage our industry-leading expertise to unlock and maximize commercial opportunities and bring even more value to our listeners.”
