Last updated July 24, 2024 – 3:22pm
Spotify is rebranding its self-service advertising platform, Spotify Ad Studio, as Spotify Ads Manager.
With a new look and feel, Spotify Ads Manager offers enhanced advertising capabilities to advertisers of all types and sizes, providing the user experience, tools and ad formats to effectively reach their target audience and track results on Spotify.
This follows the release of Spotify's second-quarter earnings report, which showed advertising revenue grew 13% year-over-year.
The company says it has seen significant revenue growth from its self-service ad platform, and the new Spotify Ads Manager is one way it will continue to invest in advertising to drive long-term growth.
To achieve this, it's important to unlock opportunities for advertisers across the entire marketing funnel, from brand advertisers to performance-driven SMBs.
Spotify Ads Manager now features a new redesign to simplify the user experience and make it easier for advertisers to navigate.
Audience and targeting enhancements, starting with an expanded menu of interest segments later this month, will give advertisers more choice in the audiences they reach and test in Ads Manager. Audience Manager will be released soon, creating a home for advertisers to manage their saved audiences.
We recently introduced new ad formats, including Canvas and Opt-in Video, available exclusively in Ads Manager. These new formats reimagine what's possible to advertise on Spotify and how advertisers can engage with people through sight and sound.
Canvas is an optional companion visual asset that brings a looping visual to your Spotify audio ads.
Opt-in video allows you to put your brand front and center alongside the music content your listeners are streaming, helping to drive consideration.
Spotify believes a healthy media ecosystem includes first- and third-party measurement solutions that quantify performance, and recently introduced first-party measurement solutions in Spotify Ads Manager with Spotify Ad Analytics and Pixel, and has also expanded third-party solutions through IAS, DoubleVerify, Appsflyer and Kochava.
The company is also investing heavily in its advertising API to bring Spotify Ads Manager capabilities to over 50 new markets in the future.
Brands such as World Rugby, Ionos, Monge and Contiki are already using Spotify Ads Manager to reach new audiences and improve campaign results.
Sam Bevan, global head of emerging and expanded advertising at Spotify, said: “At Spotify, we’re constantly innovating to deliver best-in-class advertising experiences to help advertisers achieve their business goals.
“We're excited to announce that the newly redesigned Spotify Ads Manager delivers greater ease of use, control and performance, making it easier than ever for advertisers of all sizes to get started with Spotify advertising and connect with our 626 million engaged audience.”
