Last updated August 3, 2024 – 1:45 p.m.
Wondercraft today unveiled the world's first AI “Ad Studio,” which empowers creative teams to rapidly create audio ads.
This is the company's biggest product release since its launch in February this year, and is designed with tools to create, iterate and translate studio-quality audio ads in seconds, with just a bit of typing.
It's already in use at production studios such as Audacia Audio, Acast and Audio Ad Pro, and is being trialled by a number of other audio brands.
Wondercraft, also known as the “audio Canva” because it greatly simplifies audio production, has already gained 40,000 users from around the world since its beta version was released in February.
Ad Studio allows users to quickly bring ideas to life by writing copy and scripts from scratch or using a library of prompts to generate ideas.
Brands can choose from hundreds of options covering multiple languages, accents and emotions to give voice to their copy, and using “Parrot Mode,” they can instruct the AI voice to speak lines with a specific tone and intonation to get the results they want.
A powerful new timeline editor allows users to easily adjust audio speed, re-take narration and enrich their production with a vast library of music and sound effects to create a polished, professional final product.
With built-in commenting and approval workflows, brands and creators can easily collaborate in a single interface, reducing friction and shortening the production process from weeks to hours.
Wondercraft allows brands to localize audio ads for multiple markets, or upload existing audio ads and have them translated into over 30 languages in seconds.
Oskar Serrander, co-founder of Wondercraft, commented: “We’re finally enabling brands to create audio at the speed of culture.
“This is a big update, putting audio and narration creation within reach of Wondercraft users. What was previously a lengthy and expensive process can now be completed in minutes, at a fraction of the cost, with no compromise on quality.”
“Creatives can create infinite variations of copy, audio, music, SFX and language, making it easy to customise and scale ad campaigns across multiple markets.
“Streamlining creative production will enable brands and agencies to explore innovative ideas that will help grow the audio industry.
“We want to see podcast, radio and music streaming companies reach a position where they can compete in the advertising industry with companies like Alphabet, Meta and TikTok, and today marks a big step in that direction.”
Kym Treasure, CEO of Audacia Audio, commented, “At Audacia Audio, we have found Wondercraft to be an essential partner for our audio advertising campaigns. Their intuitive interface simplifies the process of creating professional audio ads in any language.”
“From copywriting to audio cloning, translation to background music selection, their tools offer unparalleled flexibility and quality. The technology enables us to create audio ads for our clients in a volume and quality that would not have been possible otherwise, allowing our clients to focus their energies and budgets on marketing and monetization.”
“Our clients are excited and receptive to the power of this new technology to drive rapid production and iteration of audio ads for multiple international markets and customer segments.”
