Last updated August 6, 2024 – 4:53pm
Niki Hutchison, award-winning business and marketing strategist and CEO of Enjoy Marketing® agency, is launching a new podcast.
From Overlooked To Fully Booked® aims to transform the way small businesses get noticed and retain customers in today's competitive marketplace.
Drawing on her extensive experience as a brand strategist for a leading UK advertising agency, and having delivered training on behalf of the likes of Google and Enterprise Nation, Niki is on a mission to simplify marketing and help entrepreneurial women go from unknown to highly sought after in their businesses.
Each episode will feature conversations with giants in online business and entrepreneurship, including Lisa Johnson (That Strategy Co.), Andrew & Pete (ATOMICON), Stefanie Sword-Williams (F*ck Being Humble), and Lucy Hall (Digital Women).
Guests will share key insights for anyone looking to make a name for themselves and fill their client list through the following themes discussed in this series:
What to focus on to grow your ready-to-buy audience in 2024, mistakes to avoid in your online business, what people are buying (and not buying) today, how to leverage AI and what to focus on first if you’re starting an online business from scratch in 2024
Edinburgh-based Niki will also be hosting a solo episode on her six-step BRIGHT framework which has helped her clients increase their chances of success past the crucial three years by 50%.
Speaking about the launch of the podcast, Niki said: “I am determined to demystify marketing for the everyday entrepreneur.
“I want listeners to understand that marketing shouldn't be the gatekeeper to success. The practical advice my guests and I share is immediately actionable and helps listeners not only learn but apply strategies that lead to growth and profitability.”
“From Overlooked To Fully Booked®” launches today, August 9th on all podcast platforms.
