Lock It It In, a podcast production company founded by Andy Bush of Absolute Radio, is affiliated with the independent podcast network Adelicious.
The deal brings the network a portfolio of Rock It It It In comedy, history and entertainment podcasts, including guest meter, dead pods hurt for life, Z to Z and new future shows.
Adelious works by locking in on audience growth strategies and commercialization, enabling growth for both existing shows and future productions of their portfolios.
This year, Adelicious welcomed sh**ged. married. I'm irritated. – One of the UK's most beloved podcasts – In addition to its network, it is an instant, complete podcast portfolio, partnering with publisher Hearst UK to monetize current shows and future releases.
“We've been working hard to get the most out of our business,” said Craig Eastwood, director of commercial operations at Adelious.
“Their interesting, culturally coordinated approach is what our audience and brands are looking for, and we are truly delighted to be able to work with them at Adelicious as we build towards a brighter future.”
Andy Bush, co-founder of Lock It It, added: “We were actively looking for new partners to take our podcast portfolio to the next level, and everyone we spoke to in the world of podcasts turned us in the direction of Adelicious.
“The reputation they have built in such a short period is exceptional and I can't wait to see what we can offer together.”
