Last updated August 16, 2024 – 2:38pm
Audacia Audio has partnered with Wondercraft to use AI to scale international audio ad production for clients in APAC.
Founded in 2022 by former Spotify director Kim Treasure, Singapore-based Audacia Audio connects publishers, advertisers and customers by helping brands create and implement audio ads, and helping publishers monetize their inventory.
To date, Audacia has helped 30+ APAC clients create and monetize ad campaigns in 10+ markets, a process that typically takes 10+ days.
Audacia is using Wondercraft's digital ad studio to speed up the production process and use AI to quickly translate ads for multiple markets, helping its clients connect with new audiences.
Last February, Audacia began working with Wondercraft to produce audio creative and has since produced dozens of audio campaigns using the technology for clients in the finance, entertainment and travel sectors, achieving listen-through rates of up to 99%.
This technology has enabled Audacia to reduce average production times and expand creative outcomes.
Kym Treasure, co-founder of Audacia Audio, commented: “At Audacia Audio, we have found Wondercraft to be an indispensable partner for our audio advertising campaigns. Their intuitive interface simplifies the process of creating professional audio ads in any language.”
“From copywriting to voice cloning, translation to background music selection, their tools offer unparalleled flexibility and quality. The technology enables us to create audio ads for our clients in a volume and quality that would not have been possible otherwise, allowing our clients to focus their energies and budgets on marketing and monetization.”
“Our clients are excited and receptive to the power of this new technology to drive rapid production and iteration of audio ads for multiple international markets and customer segments.”
Oskar Serrander, former Acast COO and Wondercraft co-founder, added: “We’re passionate about making audio production more accessible to the marketing and advertising industry.
“What typically eats into media budgets, requires weeks of feedback and leaves brands with just a few ads can now be done in minutes or hours, leveraging infinite variations in copy, voice, music and language to deliver advertising campaigns tailored to multiple target audiences in multiple markets.
“We're excited to empower brands and agencies to spend their time developing amazing creative concepts that drive results, and help with the rest – a fast, affordable, frictionless, studio-quality platform to bring those ideas to life.”
“Audacia Audio was one of our earliest enterprise users and a true pioneer in deploying AI in customer service. We're incredibly impressed with the work of Kym and her team and look forward to seeing the impact Wondercraft is having on their business and services.”
