Last updated December 17, 2024 – 11:47 AM
Sport Social Podcast Network has partnered with Netflix for a new advertising campaign.
Netflix has partnered with Dentsu London media agency to tap the audience of The Nat Coombs Show, one of the most popular National Football League podcasts, to promote an exclusive NFL Christmas Day game.
A trusted voice for NFL coverage on British TV and radio for over 15 years, The Nat Coombs Show gives Netflix access to a passionate and engaged fan base.
The campaign, which will run throughout December, includes host-read and announcer-read ads, as well as activity across the sports social podcast network's NFL and football verticals.
On Christmas Day, Netflix will stream two NFL games exclusively on its platform. The Kansas City Chiefs and Pittsburgh Steelers will face off, followed by the Baltimore Ravens and Houston Texans.
December is a big month for NFL fans, with teams battling it out for playoff spots and competition for postseason positions intensifying.
Paul Swaine, Director of Brand Partnerships at Sport Social Podcast Network, said: “We are at a very exciting time at Sport Social Podcast Network as we continue to grow our network and have world-renowned brands like Netflix looking to partner with us.”
“December's collaboration between The Nat Coombs Show and the NFL industry brings us a solid campaign with host-read ads, announcer-read ads, and social media support. Once again to the brand, we support the entire advertising campaign. We provide a multi-layered, integrated partnership that complements our efforts.”
“We're thrilled to partner with Netflix across a variety of channels and expand on this exciting new connection with the NFL,” said Nat Coombs. The NFL fan base in the UK is growing, and being able to sit back and watch a game on Christmas Day will only add to that. ”
